Marcus McCreary's Resumé

Marcus McCreary                               LinkedIn
Pensacola Fl. 32534
(850) 619-8177

Education: Full Sail University, Orlando Fl.
  • Bachelors of Science In Music Business | 2011 - 2013
  • Masters of Science in Entertainment Business | Present

Current Related Experience:
  • Label Relations
    • Worked with A&R’s and other industry professionals from Sony Music and EMI to secure press and distribution for the artist Smoke
    • Compiled track list for artist to present to A&R for listening session
    • Created marketing campaigns and show performance tracks for Urban Spotlight Media Group artist Manebo for the release of his single “In The Club
    • Assisted artist Vito Feleti in licensing his song “Hero In The Mirror” for the Movie “Superman- Man Of Steel”
  • Online Marketing
    • Collaborated on the design for the website for Smoke1Hunit.com
    • Photographed and edited professional photos for artist’s online presence
    • Executively produced for  Ooh LilMac Music improving audio quality
    • Uploaded the single “Young & Ratchet” by Smoke to iTunes monetizing the brand
    • Collaborated with a graphic designer on artwork and marketing tools
  • Campaign Management
    •  Managed project releases for online marketing campaigns maximizing media content floods
    • Created budgets for artists to improve goal setting and fund management
    • Organized, created, and managed company business plan
    • Television Producer for The Tyesha Talks Show taking it from a street interviews show to studio production
  • Artist Development
    • Engineered the performance track lists increasing crowd participation
    • Assembled street team for performances participation and improved music sales
    • Consulted in wardrobe and stage etiquette improving on stage confidence


Academic Experience: Full Sail University | 2011-Present
  • Business Technology and E-Commerce
    • Constructed a market analysis of music aggregators by genre
    • Full understanding of site analytics and performance measurements
    • Passionate about future technology integration for entertainment businesses
  • Business Statistics and Data Analysis
    • Created Profit Loss Statements in Excel
    • Studied statistical data organization and visualization for business plans
  • Music Merchandising and Retail Market Promotions
    • Created a retail product presentation for an online campaign
    • Created a marketing budget and sell sheet for a musical artist
    • Studied the basics behind synesthesia, and how it applies to marketing
  • Music Copyright and Publishing
    • Studied the different types of licenses for musical works and their functions
    • Worked with ASCAP and have knowledge of other Performance Rights Organizations
    • Great understanding of Individual Rights and Public Domain laws



Skills:
  • Photography
  • Online Marketing
  • Team Leadership
  • Marketable Music Discovery
  • Business Plan Development
  • Troubleshooting and problem solving
  • Experience with Excel, Word, and PowerPoint
  • Proficient in Keynote, Pages, Photoshop and QuickBooks


Additional Experience:
Tactical Operations, Communications, and Security Supervisor (US Army)
Joint Base Lewis McChord, Wa.
2001-2011

  • Maintained and managed the units logistical inventories to include Medical and Office supplies, Vehicle Maintenance Statuses, Weekly Weather Report and Personnel training Statuses
  • Created a company Standard Operating Procedure Manual for the Tactical Operations Command Center and Communications sections streamlining workflow
  • Administered personnel corrective actions improving company efficiency   
  • Trained and lead over 50 Soldiers into combat operations in Kuwait, Iraq and Afghanistan
  • Senior Network administrator in charge of information assurance and security
  • Attended and participated in meetings, seminars and conferences


Awards:


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