The simplest things separate the products with a growing
buzz from products that go nowhere. The buzzworthy product comes first -- one so good it can sell itself -- but a good
businessperson still will not leave it to fate. It takes teamwork, research,
organization, and the ability to make educated decisions quickly.
Teamwork, as explained in an earlier blog post, is
essential to getting and staying on task. The right team will motivate
and inspire creativity. The team is bigger than your inner circle; networking
with others and understanding their experiences helps avoid wasting money on
unnecessary marketing tactics.
