As a manager one of the most important things to do for your
talent is to protect their image. Making sure your talents content is properly
placed in places that reflect positively on their brand is a key part of this.
Protecting their content is the only way to have any control over placement. A
TV show is no different. Sometimes clips of TV shows are used in music and
other forms of media. There are ways to
protect the media, and there are fair
ways for others to use the media.
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| The Tyesha Talks Show (L) Host: Tyesha Spells, Marcellus, Yung Juve, and Adj B |
When someone uses your content without permission there is a
four-part test to determine if the user infringed. First and foremost you must
own the copyrights or trademark. Secondly, the purpose of the use of the
materials has to be either Educational, for reference in commentary like the
news, or as a parody. Third they will see how much was used and how
recognizable is the portion that was used.
