Hip Hop is a business like no other music genre. The 1st
step to being successful in selling hip hop music is to understand the trends
within your industry. Unlike Rock, Country, Pop, and even R&B; Hip Hop is
not focused on selling albums. The sale of albums in Hip Hop has fallen faster
than all other genres. This is because the target market for hip hop is not
spending money on luxury items. Understanding your market is key in developing
a sensible campaign to properly promote your music.
As an artist you are more likely to critique your music than
you are your audience. If your music isn’t taking a life of its own you’ll make
another song and try again. But maybe it’s not your music. A closer look at your
target audience would show you that you aren’t even selling to them in a way
that they would buy. I am sure you think your target market is filled with
haters and non-supporters when in fact they haven’t even noticed you. But
before I tell you how to get their attention lets talk about their lives.
The market for urban music is in poverty. I am sure you know
all about the struggle and the things those around you are going through to
survive. So how can these people buy your music? I am sure if you type in your
neighborhood on a community finance site your neighborhood is below $40,000
annual income.
Selling to your market is not the same as other genres of
music it is as unique as your music. And this goes from the top to the bottom
of the industry. Jay-Z left his own record label Def-Jam for Live Nation, which
has huge ties to the touring side of music. Learn from the leaders, this is
where the money in music is. Watch any interview of your favorite artist and
any time they talk about making money they immediately bring up show money. This works because your target market is
already in the club with intentions on spending some sort of money to have fun.
It’s one of the most popular ways for the urban community to get away from the
rigors of everyday life.
Something as simple as this, thing you basically already
knew but never quit put the pieces together. These are the things that make a
major difference. But this is just one tiny piece of a huge puzzle. Keep
following for more keys to the business of music.
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