Welcome, my name is Marcus (MacDidIt) McCreary. I would
like you to join me on my journey through the business of music.
Who Am I?
When I first started my journey into the realm of hip hop,
in 2003, I was a producer. I started with FL Studio in the deserts of Iraq.
Many nights, in my Combat Housing Unit or CHU, were spent learning the ins and
outs of the program by trial and error. My business partner and I decided
to call our clique Hustle City Entertainment, this was later changed to our current
company 1Hunit Entertainment, LLC. I became a decent producer but later found myself
more interested in the art of writing. The part of my soul that yearned for
creativity was even more active and closer to satisfaction. With a constant
stream of soul satisfying music being recorded, the thirst for the next level
in music naturally grew. Constant encouragement from those around us saying
that the music coming from our team was great pushed us to look at music from a
different angle, as a business. Thus my journey began.
Since the beginning of the Internet I have been online. I
have seen it blossom from a novelty item that only the cool people had, to a
nearly mandatory product to survive in todays world. The Internet is so
significant in today’s music that music absolutely cannot find traction without
some type of digital presence. Seems common sense right? Well I have seen
artists in 2013 record music place it on a CD and try to go perform it. No
copies to sell, nowhere to be found if a fan liked it, and no other promotion. This
is the purpose of this blog. This is what the business of music has taught me
over the last 10 years.
Many have asked for my advice on breaking through the
barriers between starving artist and living off the music. So many artist have
a product that could entertain fans, and provide an income if properly managed.
If you think you’re that artist, let the journey begin.
